ROCKFORD – State Senator Steve Stadelman has announced that the popular Stroll on State festival in Rockford has received a $100,000 grant to improve and expand the event.

“Festivals bring people together and foster a sense of community,” said Stadelman (D-Rockford). “This funding will go a long way to ensure that all visitors of the holiday festival receive a magical experience.”

A total of $4.6 million was awarded by the Illinois Department of Commerce and Economic Opportunity to local tourism organizations throughout the state to a total of 20 grantees – including Stroll on State.

The grant money was awarded through the Tourism Private Sector Grant Program, which was created to attract, host and improve existing or develop new events, festivals and tourism-related projects across Illinois.

This funding will support new, expanded or enhanced festivals and events including marketing and advertising, transportation, equipment or building rental, banquets and receptions, registration, and entertainment.

“This program will revitalize the tourism industry and promote growth and sustainability,” said Stadelman. “This funding will help bring more people to Rockford to experience this event – in turn growing our local economy and creating jobs.”

To learn more about the grant program, visit here.